Reed Martin: Author of indie film insider guide The Reel Truth shares important mistakes to avoid and best practices
Reed Martin is a former adjunct professor at NYU’s Stern School and Columbia Business School. Previously, he has worked as Director of Marketing at Independent Pictures, the New York-based production company of Cary Woods (producer of the dancehall comedy “Swingers” starring Jon Favreau and Heather Graham.) Martin is also a former researcher at Harvard Business School, where he co-authored business cases with the senior faculty. Finally, Martin is a graduate of the management trainee program at 20th Century Fox Film in Los Angeles who received an MBA in marketing from Columbia Business School and a master’s degree in business reporting from Columbia Journalism School. His two favorite movies include the uplifting documentary “MERU” (2015) and the underrated Kevin Bacon comedy “The Big Picture” (1989).The Reel Truth details the pitfalls, snares, and roadblocks that aspiring filmmakers encounter. Reed Martin interviewed more than one hundred luminaries from the independent film world to discuss the near misses that almost derailed their first and second films and identify the close shaves that could have cut their careers short. Other books may tell you the best way to make your independent film or online short, but no other book describes so candidly how to spot and avoid such issues and obstacles as equipment problems, shooting-day snafus, postproduction myths, theatrical distribution deal breakers, and dozens of other commonly made missteps, including the top fifty mistakes every filmmaker makes.
From personal experience and his years as a freelance reporter covering independent film for USA Today and Filmmaker magazine, Martin uncovers the truth about the risks and potential rewards that go with chasing celluloid glory. Whether you’re writing a screenplay, looking for financing, about to start shooting, or thinking about investing time and money (or someone else’s money) in an independent film, The Reel Truth is a must-read.
- Amazon listing for “The Reel Truth” http://goo.gl/rFiA39
- https://twitter.com/TheReelTruth
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