Producer of ARMAGEDDON and COYOTE UGLY on success strategies for above the line creatives in film: Scott Gardenhour
Scott Gardenhour is a feature film producer and co-founder of the Emmy award-winning commercial production company ‘The Institute’.
Gardenhour began his career working on large scale music videos and commercials. He produced many award-winning commercials including the ‘Aaron Burr’ and ‘Baby & Cat’ spots for the original ‘Got Milk?’ campaign winning numerous awards including a Clio and Gold Lion. He later joined Propaganda films, one of the world’s most influential production companies that launched the careers of David Fincher, Simon West, Spike Jonze, Dominic Sena, Michael Bay, and Mark Romanek. Under his leadership, the Commercial Division was awarded the Palme d’Or in Cannes for ‘Best Commercial Production Company’.
After co-founding The Institute, Gardenhour guided the company with campaigns for Nike; Asahi; Mercedes; Victoria’s Secret; and Audi, a Gold Lion winner in Cannes, to name a few. The Institute was also awarded an EMMY for Hallmark’s ‘Required Reading’.
Invited to speak at the Wharton School of Business, Gardenhour talked about the discipline of brand marketing and its potential to inform the development, production, and marketing of entertainment projects.
Gardenhour’s film work includes; Armageddon, Coyote Ugly, Pearl Harbor, Jumper, Pain and Gain, and 13 Hours.
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