Kaia is a genius. ~ Garry Shandling, comedian
About The Workshop:
Want to learn how to pitch from a former development exec? Get the edge and learn Kaia’s proven pitch technique that she designed from the hundreds of pitches she sat through as a buyer. Yes, there is a wrong way to pitch, and you want to avoid those mistakes. The stealth pitch technique means you can pitch your work and your career to anyone at any level of the industry- even if all you have is 1min. You’ll learn to connect, translate why someone should listen to you, convey your vision and your story, tap your passion for a great pitch session, and make sure you have an “ask” so you always have a next step in both general and pitch meetings.
10am-11:30am: Stealth Pitch Lesson with Slides then Q&A
11:30-12:30 Break for Lunch
12:30-2pm Practice Pitch! Kaia will give feedback to students who want to practice their pitches.
In this workshop you’ll learn:
- Kaia’s proven “stealth pitch” technique that means you never feel like you’re “selling” again
- How to connect before you pitch to create a lasting impression and new relationship
- How to tap your passion, so that you bring undeniable energy to the moment
- What elements of your pitch need to be there, even if you only have one minute in a hallway with a producer or buyer
- Why you need an “ask” at the end of your pitch
- What kinds of asks you can – or shouldn’t – make
- What makes you memorable, and stand out from every other pitch the buyer hears
- Why the stealth pitch sells both your work and you, effortlessly
Normally this session is exclusively taught in the Entertainment Business School, and we might never offer it again to the public, so this is your chance to both learn this highly effective pitch technique, and use it in a pitch practice session in one workshop!
Regular Price
$197
Special for May 19th
Only $97!
When you sign up you’ll get the log in for the Zoom session, and your payment confirmation.
About Kaia Alexander
Kaia is the CEO/founder of the Entertainment Business School, and host of the Hollywood Wolfpack podcast. She was a development executive on many feature films including JUST FRIENDS (with Ryan Reynolds), PEACEFUL WARRIOR (with Nick Nolte), THE GOOD NIGHT (Gwyneth Paltrow & Penelope Cruz), and HACHI: A DOG’S TALE (with Richard Gere). She was mentored by comedian Garry Shandling. A lifelong history nerd, she’s an award-winning novelist for her book about the burning of the Great Library of Alexandria, Written in the Ashes (Harper Collins). As a writer/producer brand is badass, adventurous women. She’s a passionate advocate for New Hollywood diversity, parity and inclusion. If you ever corner her at a party, be sure to ask her about her passion for surfing and dogs.
What Our Students Are Saying
Nidheya Suresh
writer, director, producer
I have nothing but wonderful things to say about Kaia and the Entertainment Business School.
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I’d always been interested in stepping into the business side of the entertainment business, and put myself out there more, but fear always held me back. When I heard of EBS, I knew that it was the push I needed to finally put myself out there. I signed up for EBS immediately, and have no regrets whatsoever. I’ve learned SO much in the past 12 weeks, things that surprised, shocked and sometimes, downright scared me. Kaia is a compassionate teacher, who instructs by using kindness and empathy, as opposed to fear. I loved how she pulled from personal-professional anecdotes to make the lessons come alive. Her weekly personalized hot-seat sessions were the BEST. They provide you with a 20 minute, intense coaching session that will have you walk away with a fresh perspective and list of actions to further your career. Apart from all of this, I am also grateful for the #WolfPack I’ve found through EBS – a multi-faceted, talented group of women (and a man) whose passion and drive inspires me. PLEASE sign up for EBS. You will NOT regret it.
Kawan Glover
Screenwriter, Author of Favor
Kaia Alexander and EBS entered my life at a time when I knew next to nothing about the entertainment industry.
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Kaia Alexander and EBS entered my life at a time when I knew next to nothing about the entertainment industry. Now I can confidently and competently enter into any room and sell myself, and my brand, negotiate a fair deal, and maintain great relationships. I’m more than fully equipped to take this industry by storm and it’s all thanks to Kaia. She is the Obi-Wan to my Luke Skywalker. What’s better, she’ll be here at every step I take. Entertainment Business Mastery or School are among the best courses out there. 10/10 Highly recommend!.
Anna-Marie O’Brien
The Metalhead Librarian, writer, screenwriter
EBS is a game-changer for any writer or above the line creative who wants to learn how
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the entertainment industry actually works. Kaia gets to the heart of how to think of yourself as a marketable brand, how to position your projects, and how to play to your own strengths. It’s been terrific to meet her network of special guest speaker pros she brings in every week. The curriculum is comprehensive, and she teaches it well and with empathy. I love being part of the wolfpack – the other creatives in class who are now my friends for life. The possibilities are endless with this program. I can’t recommend EBS highly enough, and it’s a terrific value for the time invested. Thanks, Kaia! You Rock!
Sheri Winkelmann
actor, writer, comedian
I am beyond grateful for Kaia Alexander’s Entertainment Business School. The film industry is so different
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than any traditional field, that unless you get some kind of orientation to it, and find a supportive tribe, it’s daunting to navigate, to say the least. At EBS, Kaia has brilliantly addressed and figured out both sides – she gives you the essential nuts and bolts week by week of how to brand, market, communicate, and promote yourself, as well as strongly setting up a framework for you to bond with your fellow attendees and leave with a solid group of raving fans in your network. I am truly stunned at the amount of content we were given, the access to her for support and questions, and the added bonus of packing us with guest expert speakers from the industry. I feel like I got a mini MBA in the entertainment industry! I don’t think you will find a more sincere and giving instructor, Kaia truly wants us all to win!!
Amanda Smith
writer & producer
II’ve invested a lot of time and money into growing my career and by far, the Entertainment Business School
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I’ve invested a lot of time and money into growing my career and by far, the Entertainment Business School has been the most beneficial. Kaia’s course goes beyond ‘teaching’ – it’s transformative. For anyone looking to demystify this business, then this is the program for you. And for those creatives who break out in hives at the mere thought of contracts, negotiating, financing, you name it, this program is essential. It gives you the language, the tools and most importantly, the power to take control of your career.
Delina Brooks
writer, producer
I looked forward to Kaia’s class each week and she delivered on every promise. A few wins: After
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her session on Negotiations, I negotiated and doubled (!) a commercial contract with confidence and ease. And, as a result of her Branding session, I’d updated my online presence (Website, IMDb, LinkedIn and IG), which happened to be just in time for Disney execs to review them… which didn’t hurt, as I soon became a Disney Writers Program Finalist! I‘d started the class a bit discouraged from recent industry experiences but I left the program with a renewed sense of fire (ie vigor, vision + determination). Highly recommend 🙂
Rebecca Brewer
writer
The Entertainment Business School helps make sense of a notoriously opaque industry. As an instructor, Kaia is
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knowledgeable, accessible and genuinely cares about helping her students succeed. She counters the scarcity mindset by empowering us with insights—both about ourselves and this wild work. Over the course of this class, you will have many opportunities to gain tools specific to where you’re at in your career, and to connect authentically with classmates (all talented creatives!) This class was full of clear and relevant information. I’m grateful for all I’ve gained here and will miss our weekly discussions.
Claire Matson
screenwriter
I loved the Entertainment Business School. Kaia’s teachings are invaluable – I learned so much
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about the importance of branding, pitching, positioning and how to put it into action. I really appreciated how invested she was in the class- from curating an amazing group of special guests, to supporting everyone in the program with care. I am happy to have added Kaia and my classmates to my wolfpack and excited that we can all help elevate one another.
Matt Emery
writer, director
EBS provides the facts, support and direction you need to help level up your career in a murky and shifting
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entertainment industry. These questions have plagued me for years: How the hell do I make it as a writer/director, what do I need to do, how do I get to LA, what project should I work on next, why am I not moving up, what secrets do I not know? What I’ve since learnt is that you need to know about strategy, branding, pitching, networking, how the industry works behind those closed doors, and you need to prepare for success and longevity. Kaia offers a deep dive into all of this, from her perspective as a previous Hollywood exec (and a writer), with lots of Q&A, in depth time and access to a community and network that I feel has vastly improved my trajectory. She gives you the no-BS straight facts, which is what I wanted, but also genuinely cares about you and your work. I’d suggest that everyone who needs to level up to join.
Adriana Laplanche
writer
When I discovered Kaia Alexander and the Entertainment Business School, I was a mostly isolated genre writer who,
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albeit passionate, did not feel ready for the industry at all. I had my scripts, I had my ideas, but I had no clue how to pitch them, how to connect with other creatives, nor did I feel all that confident about my value as a writer. However, I knew that EBS would be the game changer for me. I wanted to make 2023 my year, I wanted to break in, and I wanted to start leaving my mark and Kaia was very open about her knowledge and ability to take ALL writers to the next level. So, I signed up.
And it was the best decision I could’ve made for my career. In those eight weeks, not only did I learn so much about the industry, but I personally developed myself as a writer. We developed my personal brand statement, reviewed loglines, developed different pitches, studied option agreements, spoke to NUMEROUS industry veterans, and I got to do this all with a personal group that’s gone on to become my wolfpack. By the time I stepped into the Austin Film Festival for the first time, I had a pocket full of stand-out business cards with my unique memorable brand as well as a multitude of pitches ready to go. It’s actually thanks to one of my pitches that I built with Kaia that I won the AFF Workshop of Horrors Pitch Competition with my horror pilot BAD VS EVIL. This same pitch and script would go on to catch the attention of my current manager!
I really truly believe that EBS covers the gap between amateur writer and professional. It gives you the tools to market yourself, book WORK for yourself, and gain value as a writer. I’ve made a number of friends, industry connections, and genuine career achievements with the tools I learned in EBS. It’s affordable, it’s accessible, and there’s even recordings to scrub through if you can’t be there yourself. I wouldn’t recommend this program if I didn’t believe it could help everyone, the big guys and the little guys. Invest in yourself today with Kaia Alexander’s EBS, reap the rewards tomorrow, and the next, and the next!
Lilly Scourtis
writer, director, producer
I can’t recommend EBS highly enough – Kaia imparts so much information about how the business
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actually works, including the unspoken rules and expectations. Her insight into business and relationship psychology is invaluable to navigating one’s career. Her instruction on branding helped my profile stand out at a screenwriting conference, in a sea of dozens of other screenwriters, and led to a meeting with a writer/producer. Now I’m in a wolfpack with another producer and writer/director I met from EBS working on financing and producing my feature. She has created a community of writers and filmmakers who are eager to learn from each other and help each other succeed.
Jon Enge
writer, producer, director
I cannot recommend EBS enough! I’ve been working in the industry for over 10 years but changed my focus to
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become a TV writer and was feeling lost. I have all this material but no idea what to do next or what to do with it. Kaia’s fantastic classes opened me up to all new avenues to pursue. I feel like I have tangible, actionable steps I can take to move forward, and the courage to go for it. Now I’m talking with managers, showrunners and other creatives in the class. And the connections with my classmates – the wolfpack— are invaluable!.