You’re officially invited to apply to the
Entertainment Business School
If you’re a Writer, Director, Hyphenate, or Aspiring showrunner and you don’t know how the business side of the entertainment industry works… you’re missing half the picture for your career.
EBS is the only school that offers personalized career training specific to the entertainment business at the pro level taught by a former executive.
Apply now for the 9-week VIRTUAL TRAINING with Kaia Alexander.
Kaia is a genius. ~ Garry Shandling, comedian
Application portal is
Take classes from anywhere.
NEW! All classes have closed-captioning and offer live transcripts.
For over a decade I’ve seen creatives struggle or fail – not because of lack of talent – but because of lack of business acumen. The reality is that what you don’t know about business can (and does) impede your career. Talent, while imperative, is not enough in this highly competitive field. That’s why I created EBS, so you have everything you need to show the industry that you’re a pro, and get paid like one. – Kaia Alexander, Founder EBS
What our students have to say
Kawan Glover
Screenwriter, Author of Favor
Kaia Alexander and EBS entered my life at a time when I knew next to nothing about the entertainment industry. Now I can confidently and competently enter into any room and sell myself, and my brand, negotiate a fair deal, and maintain great relationships. I’m more than fully equipped to take this industry by storm and it’s all thanks to Kaia. She is the Obi-Wan to my Luke Skywalker. What’s better, she’ll be here at every step I take. Entertainment Business Mastery or School are among the best courses out there. 10/10 Highly recommend!
Your Career Needs Rocket Boosters
There is no precedent for the rapidly changing landscapes of film and TV. That’s why I update our course slides for every session.
As I grew my business my consulting became in demand, and I worked for industry legends like the CEO of Sony Pictures and Mike Medavoy, one of the original founders of Orion.
Bottom line is: No one has all the answers. We each have a corner of the map illuminated. I’d like to help you get more corners of the map- you need them to succeed. In class you’ll have a whole wolfpack of other students who each have a corner of the map, and together, you’ll grow exponentially – I see it every session. We’re an open classroom. Your contributions, voice and POV matter.
If you’re passionate about writing, directing, acting, showrunning, TV and film, here’s what I know for sure:
What Our Students Are Saying About EBS
Nidheya Suresh
writer, director, producer
I have nothing but wonderful things to say about Kaia and the Entertainment Business School.
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I’d always been interested in stepping into the business side of the entertainment business, and put myself out there more, but fear always held me back. When I heard of EBS, I knew that it was the push I needed to finally put myself out there. I signed up for EBS immediately, and have no regrets whatsoever. I’ve learned SO much in the past 12 weeks, things that surprised, shocked and sometimes, downright scared me. Kaia is a compassionate teacher, who instructs by using kindness and empathy, as opposed to fear. I loved how she pulled from personal-professional anecdotes to make the lessons come alive. Her weekly personalized hot-seat sessions were the BEST. They provide you with a 20 minute, intense coaching session that will have you walk away with a fresh perspective and list of actions to further your career. Apart from all of this, I am also grateful for the #WolfPack I’ve found through EBS – a multi-faceted, talented group of women (and a man) whose passion and drive inspires me. PLEASE sign up for EBS. You will NOT regret it.
Betsy Morris
screenwriter, winner AFF
In addition to all the essential business information she shares, Kaia drops these little wisdom nuggets.
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Lean into the wave to get your balance. Don’t take advice from someone who doesn’t have the results you want. Charming and honest are different lanes. There are no negative feelings, only unmet needs. Be curious before you’re furious. You don’t have a relationship with someone until you’ve laughed together. I have valued my time in Kaia’s course and recommend it without hesitation.
Delina Brooks
writer, producer
I looked forward to Kaia’s class each week and she delivered on every promise. A few wins: After
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her session on Negotiations, I negotiated and doubled (!) a commercial contract with confidence and ease. And, as a result of her Branding session, I’d updated my online presence (Website, IMDb, LinkedIn and IG), which happened to be just in time for Disney execs to review them… which didn’t hurt, as I soon became a Disney Writers Program Finalist! I‘d started the class a bit discouraged from recent industry experiences but I left the program with a renewed sense of fire (ie vigor, vision + determination). Highly recommend 🙂
Rebecca Brewer
writer
The Entertainment Business School helps make sense of a notoriously opaque industry. As an instructor, Kaia is
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knowledgeable, accessible and genuinely cares about helping her students succeed. She counters the scarcity mindset by empowering us with insights—both about ourselves and this wild work. Over the course of this class, you will have many opportunities to gain tools specific to where you’re at in your career, and to connect authentically with classmates (all talented creatives!) This class was full of clear and relevant information. I’m grateful for all I’ve gained here and will miss our weekly discussions.
Matt Emery
writer, director
EBS provides the facts, support and direction you need to help level up your career in a murky and shifting
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entertainment industry. These questions have plagued me for years: How the hell do I make it as a writer/director, what do I need to do, how do I get to LA, what project should I work on next, why am I not moving up, what secrets do I not know? What I’ve since learnt is that you need to know about strategy, branding, pitching, networking, how the industry works behind those closed doors, and you need to prepare for success and longevity. Kaia offers a deep dive into all of this, from her perspective as a previous Hollywood exec (and a writer), with lots of Q&A, in depth time and access to a community and network that I feel has vastly improved my trajectory. She gives you the no-BS straight facts, which is what I wanted, but also genuinely cares about you and your work. I’d suggest that everyone who needs to level up to join.
Adriana Laplanche
writer
When I discovered Kaia Alexander and the Entertainment Business School, I was a mostly isolated genre writer who,
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albeit passionate, did not feel ready for the industry at all. I had my scripts, I had my ideas, but I had no clue how to pitch them, how to connect with other creatives, nor did I feel all that confident about my value as a writer. However, I knew that EBS would be the game changer for me. I wanted to make 2023 my year, I wanted to break in, and I wanted to start leaving my mark and Kaia was very open about her knowledge and ability to take ALL writers to the next level. So, I signed up.
And it was the best decision I could’ve made for my career. In those eight weeks, not only did I learn so much about the industry, but I personally developed myself as a writer. We developed my personal brand statement, reviewed loglines, developed different pitches, studied option agreements, spoke to NUMEROUS industry veterans, and I got to do this all with a personal group that’s gone on to become my wolfpack. By the time I stepped into the Austin Film Festival for the first time, I had a pocket full of stand-out business cards with my unique memorable brand as well as a multitude of pitches ready to go. It’s actually thanks to one of my pitches that I built with Kaia that I won the AFF Workshop of Horrors Pitch Competition with my horror pilot BAD VS EVIL. This same pitch and script would go on to catch the attention of my current manager!
I really truly believe that EBS covers the gap between amateur writer and professional. It gives you the tools to market yourself, book WORK for yourself, and gain value as a writer. I’ve made a number of friends, industry connections, and genuine career achievements with the tools I learned in EBS. It’s affordable, it’s accessible, and there’s even recordings to scrub through if you can’t be there yourself. I wouldn’t recommend this program if I didn’t believe it could help everyone, the big guys and the little guys. Invest in yourself today with Kaia Alexander’s EBS, reap the rewards tomorrow, and the next, and the next!
You’ve got to avoid career-killer mistakes. Let’s bust some myths, shall we?:
- If I get a rep, all I have to do is sit back and enjoy the ride (No, even celebrities work hard to promote and position their work and stay relevant)
- I don’t really have to learn the business side, because I’ll hire people to do that for me (huge mistake that could cost you millions)
- If I’m talented, the work will come to me (Maybe, but deal flow is by design, not luck)
- When I get famous all my problems will go away (fame is not enlightenment)
Many creatives just don’t know how to position themselves. Even great ones get stuck in uncertainty about how to network and land jobs.
So, if you’re sick of:
- Giving all your time, $$, and power away to entering contests
- Having execs pass on your projects without telling you why
- Constantly worrying about money and job insecurity
- Everyone telling you to network without really understanding how to love it and rock it
- Waiting: waiting for a rep, waiting for a rep to sell your work, waiting for a better deal, or any deal to come your way
- Not working doing what you love
- Feeling confused as to how to progress
- Getting stuck
The EBS Community is Your Wolfpack!
From finding your new partners for production, to meeting your new best friends, we can’t wait to welcome you into the wolfpack! So far there have been 7 wolfpack productions of shorts, features and podcasts where our students/alums met in EBS. We have a growing worldwide network for you to plug into with our Howls. Who will you meet in EBS?
HOW IT WORKS:
For 9 Weeks we meet for class, live coaching sessions, mixers and special guests.
All on Zoom & Slack
Weekly Replays Provided Each Week of All Sessions
Plus Email Access to Kaia M-F, 9am-7pm
Monday
(every other week)
1st week = Orientation
60min.
Tuesday
Lecture
(with Q&A)
90min.
Wednesday
Thursday
Workshop
90min.
Friday
Special Guest
90min.
12noonPT Office Hours
60min.
EBS 9 Week Syllabus:
Orientation: Find your Wolf Pack!
An inspirational talk on how to succeed in the entertainment industry, and how to think about building your confidence and business relationships. It all starts here.
Week 1: Business 101
Do you need to start a production company? When should you do that? How do you protect your ideas/I.P.? How do the business aspects of the movie/TV business and publishing work? Should you have a business partner? Business basics. Who should be on your team (#WolfPack!) and how do you find them? Understanding the roles of attorneys, managers, agents, publicists and their deal %. How can you optimize your positioning for maximum employment in the industry.
Week 2: Vision & Strategy
There are many paths up the mountain, but only one right way for you. I’ll teach you to think strategically about your career so you never feel confused or like you’re wasting time. This week you’ll make a deck for your ideal industry career path, based on the tried and true methods used by top Silicon Valley entrepreneurs and startups. Includes confidence building training.
Week 3: Branding
From Shondaland to Apatow Prod., and M. Night Shyamalan to Issa Rae and Oprah, the titans of the industry (producers, writers, directors, authors, showrunners) have established themselves and their careers with substantial name recognition. That’s branding, and it’s imperative to your long term career success. You decide your brand, and plan your brand identity from the start to find your partners in believing, and your audience. Lots of case studies in this class.
Week 4: Community Building
Networking is the way to working, and staying employed. I teach you how to rock it. Write your bio, position your accomplishments, and learn how to share who you are in a mixer situation, in a cold email or DM, and on your outfacing social media and website. How do you stay well-positioned? Make sure you stay top of mind for the movers and shakers in the business. We all take some fun personality tests this week! Learn to assess if your potential partner is the perfect fit, or if they have a personality disorder. Includes a segment on sociopathy, narcissism and Machiavellianism and why to avoid them.
Week 5: Pitching
Learn my personal pitch technique that stems from the hundreds of pitches I sat through as a buyer. Yes, there is a wrong way to pitch! I see it all the time. My proven technique means you can pitch your work and your career to anyone who asks at any level of the industry- even if all you have is 1min. You’ll learn to connect, translate why someone should listen to you, tap your passion for a great pitch session, and make sure you have an “ask” so you always have a next step.
Week 6: Publishing & I.P.
From writing books to articles, agents to editors, everything you need to know about getting published. What’s an agent? How do you get one? Fiction, non-fiction, memoirs, YA. The anatomy of a book proposal. Your adaptation. Screenplays, bibles and treatments. Getting an option on life rights, novels, articles and more, and the advantage of controlling IP. What a shopping agreement is and who may want one. How to position your I.P. for producers. How to acquire I.P. and adapt it.
Week 7: Financing
Is the investor serious? How do you close them? I’ve been inside these wheelworks for many companies, worked with attorneys, raised seed rounds of capital, and seen places this can go wrong or stall. You should know how and when to protect yourself and your ideas—and also when it’s safe to share them. This week includes a section on tax rebates in film, and film incentives by country, state, and city. The basics of film budgets: above and below the line, insurance, pre-prod/prod/post production.
Week 8: Negotiation
You’ve got to know how to negotiate to gain respect, more money, better deals and a fantastic reputation. One mistake creatives make is they let their reps handle negotiating without staying in the loop and weighing in. What’s your negotiating style, and how do you anchor your value, and go after bigger deals? This includes how to say “no” and walk away. Do not ever work for free. Everything we’ve worked on together about confidence building comes into play here. Students who complete this week often report back that they’re getting paid more in their next job. We love that!
Week 9: Deal Flow
Here is the climax of our 9 weeks, because you want to get paid, and get paid more! Money is a hush-hush subject in this industry. Let’s break it down. What’s a step deal? When do producers get paid? Who gets a back end? Do points still exist? Maybe you’ve heard that two celebrities on a film get paid unequally, or that shows get made in other countries to avoid unions. How are film and TV different- how are they similar? Who gets a credit, and how do they get it? What is there to IMDB that you can’t see? What’s turn around? What’s development and development hell? Here’s how it works, who arbitrates credit, and how to secure good deals. Often, attorneys are at the heart of every deal, so here we discuss in more detail the basics of MOUs, term sheets, contracts, shopping agreements, the guilds: WGA/DGA/PGA.
PLUS YOU GET THESE VALUABLE BONUSES:
*The Mandates:
Yes, you get access to the highly-valued, hard-to-get industry mandates. Most recent TV/film mandates, plus previous quarters. If they are released during your cohort, you get them in real time.
Value: $2000
* Fast Action Bonus! Sign up before January 15th.
Special Guests:
Kaia always brings in a bunch of spectacular special guests who are working pros in the industry. It’s a real treat for students, and the pros have been known to read request students, and even invite them to Oscar parties! The guests alone are worth the tuition.
Value: $9,000
EBS Vault:
Access an impressive online portal with a bespoke EBS library of business and finance documents including:
- Business documents going back 30 years donated by Phoenix Pictures
- Emmy/Academy Award screenplay library of scripts you can download.
- Movie Budgets,
- Pitch Decks,
- Bibles,
- Streamer/Network pitch preferences and how to from CAA to Netflix,
- Financial Literacy downloads,
- Mental Health support,
- Productivity and Legal documents,
- MOUs, Term sheets, Deal memos – How to and examples
- How to query download
Value: $19,000
EBS Workbook:
You’ll also get a 50 page Entertainment Business School workbook that has all your weekly exercises, space for notes, plus your reading lists.
Value: $1000
EBS Alums Network & EBS Wolfpack:
Only by taking the Entertainment Business School are you given access to our mighty wolfpack alums network community. Plus future opportunities and introductions that are exclusively offered to our grads who have gone through the program.
Value: $Priceless!!
All part of your EBS student experience!
Yours Free When You Enroll
EBS Portal: In our online portal you get access to the 10 recorded weekly lessons, plus a growing number of interviews with industry legends, a script library, plus an industry archive of term sheets, budgets, development reports, coverage and more.
To Proceed with Your Enrollment,
Please Choose your Plan
Now is available with every plan!
Balcony Seating
EBS Class Viewing (No Coaching)
This is new tier in 2025 created for students who want an affordable way to access the information in EBS, get all the lessons, and meet the wolfpack. Just like balcony seats at your favorite concert! This is an all-access pass to EBS at the viewing level. You get to watch all classes, participate in Zoom chat and the Q&A. You get to meet your fellow students on Slack and in Mixers. Students do not get live coaching from Kaia in Workshop or Office Hours sessions.
Orchestra Seating
Personalized Coaching, Space Limited To Just 24 Students
Want more personal attention? Get Coaching from Kaia plus everything in EBS. This level includes your very own Thursday Workshop Spotlight Session where Kaia will put her eyes on your bios, pitch decks, loglines, IMDB/socials, and you get coaching in Office Hours.
To apply, click the button below, and you’ll be taken to the application page. Students who move forward from the application will go to a 1-1 Interview with Kaia. Not all students who apply will be accepted.
CHOOSE YOUR BEST PLAN
BEST VALUE
- Mixers
- Tues Lessons
- Thurs Workshop Viewing
- EBS Vault
- Friday Special Guests
- Special Bonuses
- Thurs Workshop Spotlight with Coaching
- Friday Office Hours Coaching From Kaia
- Special 2Hr. Practice Pitch Session
PERSONALIZED COACHING
- Mixers
- Tues Lessons
- Thurs Workshop Viewing
- EBS Vault
- Friday Special Guests
- Special Bonuses
- Thurs Workshop Spotlight with Coaching
- Friday Office Hours Coaching From Kaia
- Special 2Hr. Practice Pitch Session
Ask us about our discounts for ‘Veterans and Active Duty U.S. Military‘ & ‘University Students Currently Enrolled‘
Amanda Smith
Writer & Producer
I’ve invested a lot of time and money into growing my career and by far, the Entertainment Business School has been the most beneficial. Kaia’s course goes beyond ‘teaching’ – it’s transformative. For anyone looking to demystify this business, then this is the program for you. And for those creatives who break out in hives at the mere thought of contracts, negotiating, financing, you name it, this program is essential. It gives you the language, the tools and most importantly, the power to take control of your career.
CERTIFICATION:
Yes, you can take EBS for a certification! For students who desire a certification, you can create a portfolio of completed exercises and work to be turned in one week after classes end. Certifications are only given to students who complete all classes, and turn in all work.
The Entertainment Business School is a certification program.
You cannot miss more than 4 live classes to be eligible for certification.
100% SATISFACTION GUARANTEED
If you sign up for EBS and request a refund before your cohort begins, you will get a 100% refund, no questions asked. If you want a refund after your cohort of EBS begins, we do require that you complete all 9 weeks of the course, and turn in all your course work. If you turn in all your course work, and you still want a refund, we will give you your money back, no questions asked. This is because we know if you do all the course work, you’re going to get career results. Because EBS has a waiting list, and space is limited, and Kaia only offers it a couple times a year, we only offer a refund under these circumstances. Please do not sign up for the course if you plan to be unavailable or traveling during the 9-weeks, as we cannot offer a refund due to your life choices. We want serious students only. Students who experience force majeure during EBS will retain access to the portal, and can take the Entertainment Business Mastery program.
Kaia Alexander
Kaia Alexander is the CEO and founder of the Entertainment Business League and Entertainment Business School for above the line creatives. Also a producer | writer | director, she began her industry career as a development executive on the feature films JUST FRIENDS, PEACEFUL WARRIOR and THE GOOD NIGHT. She was mentored by comedian Garry Shandling and novelist Tom Robbins. She’s an award-winning author for her historical novel Written in the Ashes about the burning of the Great Library of Alexandria (Harper Collins, 2016). Kaia is a passionate advocate for gender and racial parity in the business, and she created a free virtual group for women writers called Writing with Kaia that has members in 30+ countries. As an animal lover, mom, and native of Southern California, there’s always surfboards on Kaia’s car (and fur on her sleeves).
Kaia Alexander
Kaia Alexander is the CEO/founder of the Entertainment Business School. She was a development executive on many feature films including JUST FRIENDS (with Ryan Reynolds), PEACEFUL WARRIOR (with Nick Nolte), THE GOOD NIGHT (Gwyneth Paltrow & Penelope Cruz), and HACHI: A DOG’S TALE (with Richard Gere). She worked for and was mentored by comedian Garry Shandling. She’s an award-winning novelist for her book about the burning of the Great Library of Alexandria, Written in the Ashes (Harper Collins). As a writer/producer brand is badass, adventurous women. A passionate advocate for diversity, parity and inclusion, Kaia created several scholarships to her programs as well as mentorships for women worldwide. If you ever corner her at a party, be sure to ask her about her passion for surfing.