EBS

You’re officially invited to enroll in the final live class of the

Entertainment Business School

If you’re a Writer, Director, Hyphenate, or Aspiring showrunner and you don’t know how the business side of the entertainment industry works… you’re missing half the picture for your career.

EBS is the only school that offers personalized career training specific to the entertainment business at the pro level taught by a former executive. 

Sept 15 – Oct 23, 2025

6 Weeks: 18 Live Sessions on Zoom

SPACE IS LIMITED!

Enroll now for the last live EBS with Kaia Alexander before the program becomes On Demand Only


Kaia Alexander

Join the Last Live EBS - Enroll Now!

You’re officially invited to enroll in the final live class of the

Entertainment Business School

Enroll now for the last live EBS with Kaia Alexander before the program becomes On Demand Only 

Kaia Alexander

If you’re a Writer, Director, Hyphenate, or Aspiring showrunner and you don’t know how the business side of the entertainment industry works… you’re missing half the picture for your career.

EBS is the only school that offers personalized career training specific to the entertainment business at the pro level taught by a former executive. 

Sept 15 – Oct 23, 2025

6 Weeks: 18 Live Sessions on Zoom

SPACE IS LIMITED!

Garry Shandling

Kaia is a genius. ~ Garry Shandling, comedian

Application portal is

Enrollment is now

open

(Space is limited, not everyone who applies is accepted.)

VIRTUAL and ACCESSIBILITY FRIENDLY

Take classes from anywhere.
NEW! All classes have closed-captioning and offer live transcripts.

For over a decade I’ve seen creatives struggle or fail – not because of lack of talent – but because of lack of business acumen. The reality is that what you don’t know about business can (and does) impede your career. Talent, while imperative, is not enough in this highly competitive field. That’s why I created EBS, so you have everything you need to show the industry that you’re a pro, and get paid like one. – Kaia Alexander, Founder EBS

What our students have to say

EBS
Kawan Glover

Kawan Glover

Screenwriter, Author of Favor

Kaia Alexander and EBS entered my life at a time when I knew next to nothing about the entertainment industry. Now I can confidently and competently enter into any room and sell myself, and my brand, negotiate a fair deal, and maintain great relationships. I’m more than fully equipped to take this industry by storm and it’s all thanks to Kaia. She is the Obi-Wan to my Luke Skywalker. What’s better, she’ll be here at every step I take. Entertainment Business Mastery or School are among the best courses out there. 10/10 Highly recommend!

Your Career Needs Rocket Boosters

There is no precedent for the rapidly changing landscapes of film and TV. That’s why I update our course slides for every session.

As I grew my business my consulting became in demand, and I worked for industry legends like the CEO of Sony Pictures and Mike Medavoy, one of the original founders of Orion.

Bottom line is: No one has all the answers. We each have a corner of the map illuminated. I’d like to help you get more corners of the map- you need them to succeed. In class you’ll have a whole wolfpack of other students who each have a corner of the map, and together, you’ll grow exponentially – I see it every session. We’re an open classroom. Your contributions, voice and POV matter.

If you’re passionate about writing, directing, acting, showrunning, TV and film, here’s what I know for sure:

We need your stories.

The industry is hungry for new stories. But being talented isn’t enough. In fact, one of the biggest mistakes I see creatives make is thinking that if they get recognized for their talent, that’s enough to build an entire career on. But the reality is, if you try and lone wolf it in this relationships-driven business, you’ll go hungry, just like a wolf without a pack.

That’s why I’m now known for saying, you need a wolfpack! It’s the cornerstone of EBS. You get the information you need to succeed and you get a wolfpack of both your fellow students and our EBS alums, in real time.

We’re a community of likeminded pros in TV and film. You’re going to make new friends for life.

You must develop your business acumen, to protect yourself, to come across as a pro, and to reach the highest levels of success.

I’d like to help you. It’s why I’ve designed this program.

Entertainment Business School
6 – Weeks

SPACE IS LIMITED!

You’ve got to avoid career-killer mistakes. Let’s bust some myths, shall we?:

  • If I get a rep, all I have to do is sit back and enjoy the ride (No, even celebrities work hard to promote and position their work and stay relevant)
  • I don’t really have to learn the business side, because I’ll hire people to do that for me (huge mistake that could cost you millions)
  • If I’m talented, the work will come to me (Maybe, but deal flow is by design, not luck)
  • When I get famous all my problems will go away (fame is not enlightenment)

Many creatives just don’t know how to position themselves. Even great ones get stuck in uncertainty about how to network and land jobs.

So, if you’re sick of:

  • Giving all your time, $$, and power away to entering contests
  • Having execs pass on your projects without telling you why
  • Constantly worrying about money and job insecurity
  • Everyone telling you to network without really understanding how to love it and rock it
  • Waiting: waiting for a rep, waiting for a rep to sell your work, waiting for a better deal, or any deal to come your way
  • Not working doing what you love
  • Feeling confused as to how to progress
  • Getting stuck

The EBS Community is Your Wolfpack!

From finding your new partners for production, to meeting your new best friends, we can’t wait to welcome you into the wolfpack! So far there have been 7 wolfpack productions of shorts, features and podcasts where our students/alums met in EBS. We have a growing worldwide network for you to plug into with our Howls. Who will you meet in EBS?

The EBS Community
The EBS Community
The EBS Community
The EBS Community
The EBS Community
The EBS Community

HOW IT WORKS:

For 6 Weeks we meet for class, live coaching sessions and mixers.

All on Zoom & Slack

Weekly Replays Provided Each Week of All Sessions
Plus Email Access to Kaia M-F, 9am-7pm

Monday

5pmPT Mixer
(every week)
1st week = Orientation
60min.

Tuesday

5pmPT
Class Discussion
(with Q&A)
90min.

Wednesday

DARK

Thursday

5pmPT 
Spotlights Group Coaching Workshop
90min.

Friday

DARK

EBS SYLLABUS

Orientation: Find your Wolf Pack!

EBS Orientation

An inspirational talk on how to succeed in the entertainment industry, and how to think about building your confidence and business relationships. It all starts here.

Business101

Entertainment Business 101

Do you need to start a production company? When should you do that? How do you protect your ideas/I.P.? How do the business aspects of the movie/TV business and publishing work? Should you have a business partner? Business basics. Who should be on your team (#WolfPack!) and how do you find them? Understanding the roles of attorneys, managers, agents, publicists and their deal %. How can you optimize your positioning for maximum employment in the industry.

Vision Strategy

Vision, Strategy & Mindset

There are many paths up the mountain, but only one right way for you. I’ll teach you to think strategically about your career so you never feel confused or like you’re wasting time. This week you’ll make a deck for your ideal industry career path, based on the tried and true methods used by top Silicon Valley entrepreneurs and startups. Includes confidence building training.

Branding

Branding

From Shondaland to Apatow Prod., and M. Night Shyamalan to Issa Rae and Oprah, the titans of the industry (producers, writers, directors, authors, showrunners) have established themselves and their careers with substantial name recognition. That’s branding, and it’s imperative to your long term career success. You decide your brand, and plan your brand identity from the start to find your partners in believing, and your audience. Lots of case studies in this class.

Community Building

Wolfpacking

Networking is the way to working, and staying employed. I teach you how to rock it. Write your bio, position your accomplishments, and learn how to share who you are in a mixer situation, in a cold email or DM, and on your outfacing social media and website. How do you stay well-positioned? Make sure you stay top of mind for the movers and shakers in the business. We all take some fun personality tests this week! Learn to assess if your potential partner is the perfect fit, or if they have a personality disorder. Includes a segment on sociopathy, narcissism and Machiavellianism and why to avoid them.

Pitching

Stealth Pitch™

Learn my personal pitch technique that stems from the hundreds of pitches I sat through as a buyer. Yes, there is a wrong way to pitch! I see it all the time. My proven technique means you can pitch your work and your career to anyone who asks at any level of the industry- even if all you have is 1min. You’ll learn to connect, translate why someone should listen to you, tap your passion for a great pitch session, and make sure you have an “ask” so you always have a next step.

Screenwriting Publishing

Build Your Audience

One of the most powerful ways to make deals and negotiate more money in a deal is to have an established audience. So, what can you do to create one? Includes website basics, like making sure your website serves both your audience AND your potential buyers. Lead magnets, and conversion tactics. Plus, how to build your email list of potential readers/viewers.

Financing

Financing

Is the investor serious? How do you close them? I’ve been inside these wheelworks for many companies, worked with attorneys, raised seed rounds of capital, and seen places this can go wrong or stall. You should know how and when to protect yourself and your ideas—and also when it’s safe to share them. This week includes a section on tax rebates in film, and film incentives by country, state, and city. The basics of film budgets: above and below the line, insurance, pre-prod/prod/post production.

Negotiation

Negotiation

You’ve got to know how to negotiate to gain respect, more money, better deals and a fantastic reputation. One mistake creatives make is they let their reps handle negotiating without staying in the loop and weighing in. What’s your negotiating style, and how do you anchor your value, and go after bigger deals? This includes how to say “no” and walk away. Do not ever work for free. Everything we’ve worked on together about confidence building comes into play here. Students who complete this week often report back that they’re getting paid more in their next job. We love that!

Money Deals

Deal Flow

Here is the climax of our 6 weeks, because you want to get paid, and get paid more! Money is a hush-hush subject in this industry. Let’s break it down. What’s a step deal? When do producers get paid? Who gets a back end? Do points still exist? Maybe you’ve heard that two celebrities on a film get paid unequally, or that shows get made in other countries to avoid unions. How are film and TV different- how are they similar? Who gets a credit, and how do they get it? What is there to IMDB that you can’t see? What’s turn around? What’s development and development hell? Here’s how it works, who arbitrates credit, and how to secure good deals. Often, attorneys are at the heart of every deal, so here we discuss in more detail the basics of MOUs, term sheets, contracts, shopping agreements, the guilds: WGA/DGA/PGA.

BONUS MODULES

Reputation Management

Reputation Management

Your reputation is currency. Learn how to grow it from scratch, protect it, and recover from nightmare setbacks. You’ll understand what publicists and crisis PR teams actually do — and how to make decisions now that support your long-term career success.

Conflict Resolution

Conflict Resolution

This isn’t woo — it’s essential for de-escalating situations you will encounter in every production, especially for above the line: producers, showrunners, directors. You’ll learn how to navigate conflict under pressure, resolve issues with clarity, and stay in integrity during tough conversations. Includes emotional intelligence tools, language strategies, and real stories from inside the industry.

I.P., Adaptations & Publishing

I.P., Adaptations & Publishing

Whether you’re adapting a novel or pitching your own book, this module covers agents, proposals, shopping agreements, and more. You’ll learn how to acquire, option, and position I.P. for producers — and how to control your own narrative across multiple platforms.

All bonuses below are included FREE when you enroll. No extra charges. Just extra value.

PLUS YOU GET THESE VALUABLE BONUSES, FREE!!

🎁

EBS Vault:

FREE
VALUE $19,000

Access an impressive online portal with a bespoke EBS library of business and finance documents including:

  • Business documents going back 30 years donated by Phoenix Pictures
  • Emmy/Academy Award screenplay library of scripts you can download.
  • Movie Budgets,
  • Pitch Decks,
  • Bibles,
  • Streamer/Network pitch preferences and how to from CAA to Netflix,
  • Financial Literacy downloads,
  • Mental Health support,
  • Productivity and Legal documents,
  • MOUs, Term sheets, Deal memos – How to and examples
  • How to query download
🎁

Greenlight to Blockbuster Value Pack:

FREE
VALUE $11,000
  • Query Letter Workshop On Demand with Kaia
  • Find a Mentor Workshop On Demand with Kaia
  • Financial Literacy Workshop & Real Movie Budgets
🎁

EBS Workbook:

FREE
VALUE $1,000

You’ll also get a 50 page Entertainment Business School workbook that has all your weekly exercises, space for notes, plus your reading lists.

🎁

EBS Alums Network & EBS Wolfpack:

FREE
VALUE $Priceless!!

Only by taking the Entertainment Business School are you given access to our mighty wolfpack alums network community. Plus future opportunities and introductions that are exclusively offered to our grads who have gone through the program.

All part of your EBS student experience!

TOTAL VALUE OF BONUSES: $31,000

Yours FREE when you enroll today in the 6-week live cohort.

This is your last chance to access the full bonus vault before we sunset the live cohort forever.

Here’s everything you get when you join:

LAST LIVE EBS COHORT

Sept 15th-Oct 23rd 2025

6 Week Cohort

PERSONALIZED COACHING

Everything in the list below is INCLUDED in your tuition. Nothing is priced separately.
Live Coaching with Kaia (18 sessions)
FREE
VALUE $6,000
Community Mixers
FREE
VALUE $1,200
Course Discussions
FREE
VALUE $1,200
Spotlight Workshops
FREE
VALUE $2,000
Stealth Pitch™ Lab
FREE
VALUE $2,000
The EBS Vault
FREE
VALUE $19,000
Greenlight to Blockbuster Pack
FREE
VALUE $11,000
Special Bonuses
FREE
VALUE $21,000
Total Value: $63,400
Yours for only
$997
Yes, that's 98% off!
ENROLL NOW →
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🔒 Secure Checkout
Payment Plans Available with Afterpay/Klarna
EBS
Amanda Smith

Amanda Smith

Writer & Producer

I’ve invested a lot of time and money into growing my career and by far, the Entertainment Business School has been the most beneficial. Kaia’s course goes beyond ‘teaching’ – it’s transformative. For anyone looking to demystify this business, then this is the program for you. And for those creatives who break out in hives at the mere thought of contracts, negotiating, financing, you name it, this program is essential. It gives you the language, the tools and most importantly, the power to take control of your career.

A Note from Kaia

I’m sorry to say, this is the final time I’ll be teaching EBS live. The program will go on-demand only next year.
If you’ve been circling this for a while… this is your last chance to learn with me and the wolfpack of your peers. I created this program to help you go pro — without selling your soul or waiting for permission. You don’t need Hollywood to say “yes”. You need strategy, mentorship, and a wolfpack at your back. If you’re ready, I’m here. Let’s do this together.

Kaia Alexander

Live Classes Begin Monday September 15
Enrollment is open for a short time — and spots are limited.
Kaia Alexander

About Your Instructor

Kaia Alexander

Kaia Alexander s the founder of the Entertainment Business School and creator of Stealth Pitch™. A former Hollywood development executive, Kaia worked on studio films including Just Friends (Ryan Reynolds), Peaceful Warrior (Nick Nolte), The Good Night (Gwyneth Paltrow & Penélope Cruz), and Hachi: A Dog’s Tale (Richard Gere). She was mentored by legendary comedian Garry Shandling.

Kaia is also an award-winning novelist (Written in the Ashes, HarperCollins) and her brand is badass, adventurous women. Her career spans leadership, story development, dealmaking, and coaching. She teaches creatives how to go pro without selling their soul. A passionate advocate for diversity, equity, and inclusion, Kaia is dedicated to amplifying underrepresented voices in the entertainment industry. She is neurodivergent.

If you ever corner her at a party, ask about her passion for cats and surfing.

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